The Champions League of Advertising
Like a lot of football fans across Europe tonight I'm watching the Spurs Vs Ajax match. Like most sports, advertising and sponsorship play a huge role in revenue generation. The sport benefits with an injection of cash, and the advertiser a huge amount of exposure. This leads me onto my point.
We've all seen their adverts, they've been part of the Champions League experience for a number of years now... but I've still to meet someone who gets their energy from them in the UK.